Launch It Ugly: From Procrastination to Profitable Courses
Welcome to the ultimate guide for aspiring course creators who want to stop overthinking and start selling. This presentation will transform your approach to launching online courses.
JL
by John Lawson
Module 5: Launch It Ugly
Get Moving
Stop procrastinating and start selling now
Create Message
Develop a simple, effective launch pitch
Set Date
Commit to a specific launch timeline
Take Action
Launch even when it's not "perfect"
This Is Where We Launch
Offer Built
You've created your course structure and content.
Pitch Ready
You know how to communicate your value.
Find Your People
Time to put it in front of real humans.
Let's Name the Enemies
"It's not perfect yet"
Perfection is a moving target that prevents progress.
"I need more content"
More content often means more confusion, not more value.
"What if no one buys?"
This fear stops more courses than any technical challenge.
"I'm not ready"
You don't need to be ready. You need to be real.
This Is the Fastest Way to Get Paid
Launch Before Perfect
Ship your offer while it's still rough around the edges.
Clarity Over Polish
Focus on communicating outcomes, not fancy marketing.
Real Humans First
Connect with actual people instead of obsessing over metrics.
Pick a Date. Stick to It.
Today
Finish this module with commitment to launch.
Within 24 Hours
Draft your launch message using the template.
Within 72 Hours
Send your first offer to real prospects.
Let AI Write the First Word
Get ChatGPT Help
Use AI to overcome the blank page problem.
Customize the Output
Adapt AI's suggestions to match your voice.
Create Multiple Formats
Generate versions for email, DMs, and social posts.
You Don't Need a Website
Direct Messages
"Hey, I've built something that might help with your [problem]."
Email Outreach
Short, personal emails to your existing contacts or communities.
Social Media Post
Public announcement with clear call-to-action to message you.
Normalize Crickets
Future Growth
Sales will follow courage
Iteration Fuel
Use feedback to improve
Opening Doors
First launches create opportunities
Tweak. Don't Trash.
The Creator Flywheel
Test Small
Launch to a limited audience first.
Learn Deeply
Analyze what resonates and what falls flat.
Improve Quickly
Make targeted adjustments based on feedback.
Sell Again
Relaunch with confidence and better positioning.
Launch Ugly. Launch Loud.
1
Post
Share your offer publicly or privately within 24 hours.
3+
People
Make sure at least three real humans see your offer.
24h
Hours
Complete this challenge within one day. No exceptions.
You Did It. Now Keep Going
You've created, packaged, and pitched a valuable offer. More importantly, you've become someone who ships instead of someone who waits.
You Have Options Now
Refine Your Offer
Use real customer feedback to enhance your course. Make it even more valuable.
Run a Cohort
Transform your material into a group coaching experience. Create community around learning.
Automate Delivery
Scale what works by creating systems. Monetize first, then optimize for growth.
Congratulations on Completing the Journey!
You've mastered the complete creator toolkit worth $1K+. Now take these skills and build your course empire!